I'm a strategic operator with 18 years in industrial B2B marketing and communications. I build the infrastructure that makes marketing, communications, and brands self-sustaining — so when I leave, the work doesn't collapse behind me.
The pattern runs through everything I've built. An internal platform at John Deere that saved $300K/year and is still running two years after I left. A brand overhaul at Cemen Tech that drove 180% conversion lift and won AMA NOVA Best Website 2025.
I'm equally comfortable on a factory floor and in a boardroom. I build things that are grounded in how work actually gets done — not how it's supposed to work on a slide deck.
Building internal communications infrastructure for a decentralized multi-division organization — persona-based messaging, intake workflow, brand voice standards, and marketing-to-sales feedback systems.
Full brand and digital overhaul. Rebuilt messaging, standardized global dealer network, redesigned website. Also rebuilt a disengaged team of five — with clear ownership, accountability, and a culture of actual execution.
Spent 13 years at John Deere building infrastructure at every level — from the Student Program I ran for college recruiting (the portal I built in 2011 is still running) to the Power Connect platform that replaced $300K/year in manual process and earned the SVP Innovation Award in 2021. Roles spanned college recruiting, aftermarket, tradeshows, powertrain, and global go-to-market.
People can feel the difference between a community built for them and one built around them. Every brand, comms system, and team I build is oriented toward the former.
If it only works when I'm in the room, I didn't build anything. The measure of the work is what's still standing after I leave.
I work in details, data, and real decisions. Vague strategy is no strategy. The specifics are where the actual thinking lives.
Every engagement is built to transfer capability and make itself unnecessary. The goal is never dependence — it's infrastructure that keeps running long after I'm gone.
I take 1–2 fractional clients at a time. If the problem is real and the work makes sense, we'll move fast.