I'm a growth partner for manufacturers, dealers, and distributors whose real customer is a contractor or operator. I build the diagnostic, the playbook, and the infrastructure that make it easier for them to find you, trust you, and buy from you, without another generic marketing retainer.
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Equipment, materials, or supplies where the buyer is a contractor or operator making a high-cost, high-stakes purchase. Trust is the product before the product is the product.
You give dealers brochures and co-op dollars. They need training, content, and a playbook that actually helps them sell, not another asset folder nobody opens.
Leads are inconsistent, the website undersells you, reviews are thin. You need a scored diagnosis and a priority list, not another opinion.
Three ways in, depending on how much you already know is broken.
A scored read on how ready your customers are to find, trust, and buy from you: visibility, credibility, lead generation, and customer enablement, scored, with the top 5 things to fix first. No retainer required. This is how most engagements start.
The strategy documentation: messaging, customer and dealer enablement plan, content and SEO roadmap, lead infrastructure priorities. What to build, in what order, and why, before you spend a dollar building it.
I build what the Playbook says comes first: brand infrastructure, dealer enablement content, marketing operations. Documented and transferable, same as every engagement I run. The goal is that by the time I leave, you don't need me anymore.
Score how your customers currently experience you: where you're invisible, unconvincing, or leaking leads.
Turn the score into a prioritized plan: what to fix first, what it'll take, what it's worth.
I build what's scoped, documented so it runs without me. If it still needs me when I leave, I didn't finish.
$650, one week, no retainer required. It's how you find out what's actually broken before you pay to fix it.