I build infrastructure that outlasts my involvement. These are four examples of what that looks like — and what was still standing after I left.
A specialty equipment dealer in the Midwest came to me with a real problem: the founder was the brand, the salesperson, and the operational bottleneck. Growth required the business to tell its own story and run its own processes — without him in every room.
I built the brand system, the content engine, and the operational framework that changed that. New positioning. Voice standards that hold across every touchpoint. A content infrastructure the team can run. The kind of documentation that credibly answers the question buyers always ask: does this business run, or does this person run?
The business can now tell its own story. Consistently. Without him.
When I joined Cemen Tech in 2023, the brand was inconsistent across a global dealer network, the website wasn't converting, and the marketing team of five was disengaged. There was no documented infrastructure — no intake process, no comms framework, no clear positioning.
I rebuilt from the inside: new positioning, new messaging architecture, global dealer brand standardization across every market. A website redesign that won AMA NOVA Best Website 2025. And I rebuilt the team — people-first, with clear ownership baked into how we operated.
In two years: 180% conversion lift, 40% increase in qualified leads, $2M+ budget running at 90% cost efficiency. New Employee of the Year, Cemen Tech 2024.
Capital City Pride runs on paid staff, board members, and volunteers. When I joined as Deputy Director of Marketing, content was going out reactively — no forward planning, no consistent tracking, no documented strategy. For a nonprofit with multiple major annual events, four distinct content pillars, and an audience that spans education, family, health, and community, that's real operational risk: missed moments, inconsistent voice, and a comms function that only works when the right person is paying close attention.
I built the infrastructure: a proactive content calendar mapped to the four pillars and the annual event cycle, a metrics tracking system that gives leadership actual visibility into what's working, and a forward-looking communications plan that lets volunteer contributors know what's needed before it becomes urgent.
The content function now operates ahead of the cycle instead of behind it. New volunteers can pick up the calendar and contribute without a full briefing. Leadership has data instead of intuition.
As Student Program Administrator for John Deere's college recruiting program, I inherited five disconnected platforms, a fragmented intern experience, and a process that depended on whoever happened to be managing it. Conference satisfaction was at 75%. Nothing was documented in a way that survived personnel changes.
I consolidated everything into one: the John Deere Intern Portal. Built across HR, IT, and communications — not a single-department tool, but a cross-functional system designed to serve students, recruiters, and program managers simultaneously. Conference satisfaction went from 75% to 96%. Five platforms became one.
I left that role in 2013. The portal is still running in 2026. That's 15 years of infrastructure doing exactly what it was built to do.
At John Deere, the global go-to-market team managed complex product launches across disconnected systems. Manual processes, duplicated effort, no single source of truth. The cost — in time and dollars — was significant.
I built Power Connect: a centralized digital platform that consolidated the entire product launch process. Streamlined. Documented. Built to be transferred and maintained by anyone, not just the person who built it. It earned the SVP Innovation Award in 2021.
I left John Deere in 2023. Power Connect is still running. That's the only metric that matters here.
I take fractional work with growth-stage companies and organizations that need something built — not managed. I come in, diagnose what's missing, build what's needed, and transfer it. The goal is that by the time I leave, you don't need me anymore.
If you want someone to run your social media or manage a content calendar month to month, that's not this. If you need the underlying system that makes all of that actually work — and keep working — that's where I operate.
We start with a real conversation. What's broken, what's missing, what's costing you. I tell you what I see — including the things you didn't ask about.
Scoped engagement, clear deliverables. I work fast and build things that are documented, transferable, and designed to outlast my involvement.
The handoff is the point. Every system I build is designed to run without me. If it still needs me after I leave, I didn't finish the job.
I take 1–2 fractional clients at a time. Start with a conversation about what's broken and what needs to be true instead.